There’s something in the water

As I look around the landscape, I see so many start-ups from here that just seem to have their shit together.  It’s not just that they’re making stuff that actually works, they’re also doing it sexy. I stole that term. Allow me to explain.

Let’s talk for a bit about vox.io. They’re a new company who recently had a rather understated (albeit sexy) write up on TheNextWeb.com. Further down, we see a reference to a (non poo poo) alternative. Curiosity getting the better of us, we go have a look.

Borscht!?!?

I have no idea how the food strategy is working out for those guys but it’s like I’m looking at something from another era; the days where tech talk sold and nothing else mattered. They’re likely feasting like no one before them and I’m certain their solution is a technological marvel. However, I’m seeing something that was cold porridge for 2004 bloggers. Sorry about this, but food references? I just can’t get past it. If we’re compairing apples to apples (which we’re not), I’ll be eating the pretty one. This is borscht compared to one hellofa fine looking, no-nonsense, engineers-were-locked-in-the-closet, tastey, run-it-on-your-grammas-486 work of mastery.

This wasn’t (perhaps) the best example but I like borscht and sensitivity got the better of me. I’m simply looking at what comes out of Slovenia and relegated to comparing it with (again, sorry) food stuffs.

Just off the top of my head, here are some other examples of mastery:

• Celtra does stuff with ads that will make you stop watching porn –for a while at least.
• outfit7 makes slapping animals –and to my daughter’s delight, Santa –a pastime activity.
• Pipistrel confuses and excites me.
• theflowr.com is the facebook your boss won’t mind.
• zemanta is making the world less stupid.

The list goes on. The point is: these are all complex concepts presented in a simple, digestable package AND they’re all masterfully executed works of art. There’s something in the water here; it should be exported.